Qualifying leads as part of the lead generation process is an activity aimed at assessing which of the potential customers is ready for further communication and possible purchase. Various methods are used to assess which client is currently worth targeting. This action can be prepared in several steps: 1. Data collection The first step is to g

Each user contact with your brand can be assigned to the appropriate level of the purchase funnel. By basing your marketing strategy on a buyer journey diagram, you can sharpen your marketing efforts by capturing users at the stages of their buying journey. By getting your prospect down the funnel and being strategic about your communications and o

Once you have the lead, strike while the iron is hot. Your company's sales team should take care of the contact without undue delay. It pays to plan a marketing and sales strategy that will help you convert prospects into customers. How can this be done? 1. Enter Lead Scoring Clearly define what qualifies a prospect as an MQL and SQL prospect. I

How can you generate leads or - in simple terms - encourage a potential customer to fill out a contact form? In fact, this is the essence of doing online marketing activities, especially for advertising services. Paid advertising campaigns can help you get leads. To do this, use: Google Ads Campaigns on the search network, ad network or Performan

Campaigns using AI in the jewelery industry In the digital era, the use of artificial intelligence has become an indispensable element of many marketing strategies and the production of campaigns and advertising materials in various industries. The jewelry industry is no exception, on the contrary – the use of AI has recently become a necessary