How to use marketing tools to leverage leads?

How can you generate leads or - in simple terms - encourage a potential customer to fill out a contact form? In fact, this is the essence of doing online marketing activities, especially for advertising services. Paid advertising campaigns can help you get leads. To do this, use:

Google Ads

Campaigns on the search network, ad network or Performance Max will help you reach your target group. They can effectively build brand awareness, present your service and product offering, and then encourage people to fill out a contact form.

If your goal is a conversion, defined as filling out a contact form, design the entire campaign so that a user interested in the content of the ad ends up - ultimately - on a subpage where they can leave their contact information.

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MetaAds

Meta gives you the opportunity to create lead ads. This format is designed specifically to collect information from potential customers without leaving the platform.

In addition, Meta Ads can be easily integrated with external customer relationship management (CRM) systems and other marketing automation tools

LinkedIn Ads
You can also use the LinkedIn platform to generate leads. The LI advertising system allows you to create Lead Gen Forms, Dynamic Ads or Sponsored InMail campaigns.

LinkedIn Ads allows for very detailed ad targeting, using data such as position, professional experience, industry, company size, skills, or even participation in specific groups. This allows you to reach the people who are the best fit for that product or service, increasing the efficiency of your lead generation.

DV360
DV360 enables precise ad targeting based on demographics, interests, user behavior as well as the context of the pages viewed. DV360 enables the automatic purchase of advertising space in real time, which optimizes the performance of campaigns and reduces costs. Advertisers can use real-time bidding (RTB) auctions to effectively compete for the best ad spots in the context of lead generation.

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email marketing
The basis of effective email marketing is providing content that is attractive and valuable to the recipient. This can be in the form of newsletters, guides, case studies, information about upcoming events or new products. It is important that this content is tailored to the interests and needs of the recipients, which increases their engagement and the likelihood of conversion.