How to get potential customers? Base your strategy on the sales funnel

Each user contact with your brand can be assigned to the appropriate level of the purchase funnel. By basing your marketing strategy on a buyer journey diagram, you can sharpen your marketing efforts by capturing users at the stages of their buying journey. By getting your prospect down the funnel and being strategic about your communications and online activity, you can convert them.

And how does it look in practice? An example of an action plan based on a purchase funnel might look like this.

Level 1: Awareness
SEO activities: the website should be optimized for specific keywords so that the website appears in high positions in the search results. Target the long-tails to attract users who are just looking for solutions to their problems.
PPC advertising: run paid advertising campaigns and reach a large audience. Expand your network and create brand awareness.
Content marketing: focus on creating valuable content such as written, graphic or how-to videos. At this stage, the user only recognizes his needs. Help him make it concrete by meeting him. Give users the answers to the questions they're looking for.

Level 2: Interest + Attention

Email Marketing: Plan to send personalized messages with product information, special offers and valuable content to drive further engagement.
Webinars and eBooks: Provide in-depth product and industry knowledge that helps build trust and brand perception as a subject matter expert. Invite users to download materials or sign up for webinars - the price will be providing contact information, thus getting a potential customer!
Product demos and samples: another way to generate leads! Give your customers the opportunity to test your products and services. The payment for access here will again be to fill out a contact form or create an account on your website and agree to marketing contact and sending an offer.

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3. Conversion (action)

Contact Forms and Landing Pages: When your customer is ready to sell, give them the terms for a quick transaction – don't let them change their mind. Create intuitive, short contact forms and dedicated landing pages. Appropriate design of these elements from a UX point of view can help maximize the number of leads obtained.
Timed promotions and exclusive offers: Create a sense of urgency with limited-time offers that encourage quick action.
Calls to Action (CTA): Close the sale by creating clear and compelling calls to action. They should appear strategically on websites, in PPC campaign creatives and in emails. The CTA should prompt users to fill out a form or contact the company.

 

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